Family investing made easy
Build a brighter future for your kids. Join the growing community of parents that save and invest with UNest.
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UNest is the market leader in tax-advantaged custodial investment accounts* for kids.
* Investment advisory services offered through UNest Advisers, LLC, an SEC-registered investment adviser.
One Year Free
No fees on balances up to $300 for the first 12 months
What’s better than watching your kid’s money grow? Watching it grow for free.
after your first year or $300+ balance
$2/mo + 0.25% annual
no surprises
4.7 star app store rating
Don’t just take our word for it
Hear what trusted money experts say about why UTMA and UGMA accounts can be a smart way to invest for a child’s future.
Investing for your kid’s future
Dave Ramsey
Personal Finance Expert
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There are some tax advantages to using UGMA and UTMA accounts… Since they’re in your child’s name, the accounts will be taxed according to their tax bracket… There are no contribution limits on UGMA and UTMA accounts.
Dave Ramsey
Personal Finance Expert
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Straightforward “starter” investing account for kids
Jill Schlesinger
Emmy winning Business Analyst
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…you could consider opening an account where you can dive deeper with the kids by your side. The easiest way to do so is to open a custodial account, known as an UGMA … or UTMA … account.
Jill Schlesinger
Emmy winning Business Analyst
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Give children money that can accumulate over time
Jim Cramer
CNBC Host
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You can give children money that can accumulate somewhat tax-free over time... I love them (UTMAs) because they were like, trusts that you didn’t need lawyers to create.... I think it’s one of the better tax breaks around though. I know hunting for tax breaks may not sound very exciting, but that’s how you take care of your family.
Jim Cramer
CNBC Host
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Our Core Values
Families First
Every decision starts with what is best for families and their children, not institutions or insiders.
Low Cost, High Integrity
We’ve created UNest to be the lowest-cost provider because every dollar saved in fees is a dollar that compounds for a child’s future.
Community-led Growth
Family, friends, and trusted brands investing together create better futures for children.
UNest Savings Calculator
Adjust the numbers to explore how your savings could add up.
Hypothetical illustration only. Assumes 8% annual return for an aggressive portfolio, before fees, taxes, and inflation. Actual results will vary.
From our UNest families
Join thousands of families building brighter futures for their children
Setting up the accounts for my kids was fast and easy. I enjoy using the app and watching my kid’s account balance grow!
Aaron & Family
UNest Family
UNest makes saving for my kids straightforward. Fast to set up, automated savings, and a high-quality app.
Kahoa & Family
UNest Family
It’s simple, trusted and streamlined. A great piggy bank that actually earns while you save for your kids.
Andy & Family
UNest Family
100K+100K+
Registered parents
$50M+$50M+
Assets invested
Award Winning App
Veteran-led Business
Hear from our brand ambassadors
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This is how we UNest
Montell Jordan
Grammy-Nominated Artist
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For all you parents out there, do well by your children. Y'all can save! UNest!
Montell Jordan
Grammy-Nominated Artist
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UNest makes investing easy
Brent Celek
Superbowl Champion
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I have four kids, and their future matters. Saving and investing should not be complicated. UNest removes the friction that turns good intentions into unfinished projects. I wish this had existed earlier in my life.
Brent Celek
Superbowl Champion
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Transforming the financial future of the next generation
Baron Davis
NBA All-Star
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As a father of two young boys, I care about their financial future and I know that other parents are feeling the same way. By making it easy for parents to step into saving plans, UNest is going to transform the future of the next generation.
Baron Davis
NBA All-Star
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